Specialist I-II, Communications

Job description

Job Summary: The Marketing Communications Specialist is responsible for coordinating and executing customer acquisition, retention, and loyalty marketing programs. This role manages end-to-end production of marketing communications, with a strong focus on the execution of direct mail and email campaigns and serves as the day-to-day liaison with print and incentive vendors. The Specialist leads assigned projects from approved marketing request through in-market launch, ensuring flawless execution and alignment with brand and business objectives. Functional Expertise: - Develop and produce direct response creative materials (direct mail, email, etc.) to support acquisition, retention, and loyalty initiatives. - Manage all aspects of marketing program execution, including copy and design development, cost estimation, timeline management, print production, and quality assurance. - Coordinate with internal teams and external partners to ensure campaigns are delivered on time, on budget, and aligned with marketing goals. - Oversee maildrop scheduling and call volume coordination with the call center to optimize program performance and customer experience. Engagement: - Monitor and report...