Sr Marketing Manager, Brand Strategy & Activation - Innovation

Job description

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: Mattel’s Innovation Venture team is responsible for launching breakthrough ideas – new brands, new business models and new ways to play. The Senior Manager, Brand Strategy & Activation – Innovation will lead the brand strategy, positioning and go-to-market strategy for 4+ new brands within the portfolio. The Sr Manager will manage a team of direct reports, and will report directly into the Sr. Director, Head of Brand Marketing – Mattel Masterbrand & Innovation. The company who invented Barbie and Hot Wheels is ready for its next breakthrough brand. This is a rare opportunity to b...