Director of Product Marketing

Job description

Company Description Cricut® empowers people to make and personalize almost anything—from custom cards and apparel to everyday items and home décor. Our smart cutting machines, design apps, and materials make creativity easy and accessible for everyone. We believe everyone is born creative, and our mission is to put the power of handmade into the hands of all. With a passionate community of Makers around the world, Cricut helps turn inspiration into real, tangible creations—one project at a time. Let’s make. Job Description: As Director of Product Marketing at Cricut, you will lead the marketing strategy, positioning, and global go-to-market execution for our portfolio of products and services. You will manage and develop a team of Product Marketing Managers while partnering closely with Product, Channel, International, and Creative teams to bring compelling launches to market and drive sustained product performance and marketing excellence throughout the product lifecycle. You are responsible for defining how our products are positioned, messaged, and activated — ensuring every launch clearly communicates value, drives demand, and supports revenue growth across DTC and retail chann...