Associate Manager, Digital
Yum! Brands · Irvine, California, US
As a key leader within the Connected Customer & CRM organization, this role owns the end-to-end enablement, configuration, and strategic activation of Taco B...
Job description
About the Job: As a key leader within the Connected Customer & CRM organization, this role owns the end-to-end enablement, configuration, and strategic activation of Taco Bell’s loyalty programs and promotional capabilities across Marigold, Yum! Promo Service, and ConnectMe. The Associate Manager serves as the enterprise-wide SME for loyalty configurations, promotional mechanics, and cross-channel activation—ensuring all offers, rewards, and challenges are deployed flawlessly and aligned to brand strategy. This role requires a blend of technical expertise, operational excellence, cross-functional leadership, and strategic decision-making, regularly influencing platform enhancements, leading new campaign structures, and driving efficiencies that scale Taco Bell’s digital ecosystem. The Day-to-Day: - Own end-to-end loyalty offer and promotion activations across Marigold, Yum! Promo Service, and ConnectMe platforms—driving accurate deployments, scalable governance, and cross-functional execution for high-visibility brand moments. - Serve as enterprise-wide SME for loyalty configuration, promotional mechanics, and platform capabilities—providing expert guidance to cross-functional part...