Marketing Director, Brand Equity and Demand Generation

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. SUMMARY: Marketing Director, Brand Equity & Demand Generation leads the end-to-end brand building and consumer demand generation engine for a ~$1B+ US Adult Nutrition portfolio of Abbott Nutrition. This leader is responsible for developing objectives, strategies, goals, and initiatives that drive sustainable consumer demand, resulting market share, and P&L commitments for US Adult Nutrition brands. This leader will build, lead, and evolve a high-performing, multi-disciplinary marketing organization, including direct leadership of Media and Brand Design capabilities, and will develop a strong succession pipeline for senior marketing talent across the organization. WHAT YOU'LL DO: - Drive thought leadership & influence business-driving decisions across the organization, including own team, divisional peers, cross-functional partners, and ex...