Digital Marketing Specialist II

Job description

Summary: The Digital Marketing Specialist II is a marketing professional who is an Ambassador for Martin’s. This individual uses primarily digital means to enhance the company brand, marketing initiatives, and ultimately sales volumes. This individual is a proactive thinker, consistently being creative in strategies and evaluating results for improvements moving forward. They are also committed to high levels of customer service and quality in their work in line with Martin’s overall culture. Essential Duties and Responsibilities: include the following. Other duties as assigned. Develops and executes digital and traditional marketing campaigns to increase product visibility and sales on retail platforms within budget guidelines. Creates the materials, content and promotional materials and communications that support the implementation of the campaigns-including but not limited to preparing blogs, newsletters, press releases and other corporate communications. Develops, implements, and optimizes successful digital advertising campaigns both domestic and international such as Google ads, CTV, retail media, Geo-Targeting, Meta Ads Manager, YouTube, Pinterest, LinkedIn etc. and program...