Manager, Fan Development

Job description

The Fan Development Manager will be responsible for driving the growth and expansion of the NFL fan base in Spain through a highly data-driven and execution-focused digital strategy. This is a specialist role with a strong performance-marketing focus, centered on accelerating fan acquisition, engagement, retention, and reactivation across digital channels. The role will own and optimize the full fan growth engine across social media, 1:1 marketing (CRM & lifecycle), and paid media, ensuring all channels work cohesively to deliver measurable growth. The role includes shaping fan communication strategies, managing relationships with local influencers, creators, and celebrities, leading 1:1 fan journey and database communication efforts, coordinating promotional inventory across both partner platforms and NFL Spain owned and operated channels, maintaining strong relationships with NFL Clubs, and overseeing local agencies and vendors to ensure flawless execution. The position requires a deep understanding of digital ecosystems, strong experience managing agencies, and the ability to define and deliver against clear performance KPIs, while translating cultural moments, events and storyt...