Senior Manager, TikTok Shops / Social Commerce

Job description

Senior Manager, TikTok Shops / Social Commerce Overview: tarte cosmetics is looking for a trend-savvy, data-driven leader to grow our TikTok Shops & social commerce business. This is a chance to own GMV growth, shape assortments, and drive cultural relevance at one of the most dynamic beauty brands. What You’ll Do: - Lead Growth: Own tarte’s DTC business on TikTok Shops, delivering GMV and profitability targets - Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms - Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners. - Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life - Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities - Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy - Platform Par...