FLEX Senior Manager, Brand Marketing

Job description

JOB SUMMARY: The Senior Manager, Brand Marketing, Emerging Brands is part of the US/CAN brand marketing team and is the brand guardian in continent responsible for the integration and marketing strategy of growth brands. They will plan, develop, implement, and evaluate integration plans and marketing strategies, establish sustainment plans and multi-year planning, execute the strategy through cross-functional resources and manage the brand marketing performance (as measured by key consumer metrics). They will partner closely with global marketing, lodging product and the broader US/Can marketing organization to develop and implement these strategies, so strong relationship building skills and an ability to drive cross-functional teams towards shared goals is integral to their success. This includes projecting managing marketing related workstreams, managing stakeholder relationships both internally and with owners/franchisees, and seeing through the successful launch and maintenance of brands integrating in Marriott’s larger ecosystem of brands. The ideal candidate has a strong background in hospitality marketing, owner, franchisee and development dynamics, and above and on propert...