Senior Manager, MarTech & AI Transformation

Job description

Job Description As a pivotal senior individual contributor, the Senior Marketing Operations Manager, Martech & AI Transformation will architect a modern, intelligent marketing ecosystem. You aren't just managing tools; you are driving the shift from traditional automation to AI-driven orchestration. Reporting to the Director of Marketing Operations, you will be the cross-functional lead responsible for Martech cohesion, AI-readiness, and the adoption of high-impact technologies. You will bridge the gap between "AI-curious" and "AI-native," piloting cutting-edge tools (GenAI, agentic workflows, predictive modeling) while ensuring our core stack remains secure, integrated, and optimized for revenue. What you’ll be doing: Architect an AI-Ready Ecosystem: Define and evolve an organization-level Martech architecture that prioritizes data fluidity and AI accessibility. Lead the Unified Data Layer initiative: ensure our CDP and Data Warehouse are structured to feed LLM-based applications and predictive models accurately. Build and maintain a multi-quarter roadmap that balances legacy stack debt with high-growth AI innovation. Drive AI Transformation & Rapid Prototyping Own the AI Sandbox:...