Creative Strategist
COCUNAT · Barcelona, Catalonia, ES
Introduction Do you enjoy creating digital campaigns? Are you passionate about creative and strategic copywriting? Would you like to work in the Cosmetics...
Job description
Introduction: Do you enjoy creating digital campaigns? Are you passionate about creative and strategic copywriting? Would you like to work in the Cosmetics sector? Do you like working in a dynamic and open environment? COCUNAT is looking for a SENIOR CREATIVE STRATEGIST to join our marketing team in Barcelona. Your responsibilities Creative Strategy Development: Analysis and Optimization: Trends and Benchmarking: Collaboration with Internal Teams: - Design content strategies for ads on Meta and TikTok, aligned with brand conversion and positioning objectives. - Conceptualize new creative angles, messages and approaches to continuously test. - Develop clear briefs for the creative team, ensuring the execution of high-impact ideas. - Understand the target audience of each product and coordinate with the influencer team to find UGC profiles that fit the brand and ensure the generation of quality content to meet the brief's needs. - Review ad performance in collaboration with the Media Buyers team to extract insights and continuously improve key KPIs. - Implement an A/B testing approach to formats, copy and visual styles. - Analysis and reporting of results. - Stay up-to-date with Ti...