Data & Insights Specialist

Job description

The Data & Insights Specialist supports our brand by leveraging data-driven intelligence to define, design, and deploy analytical frameworks that shape and measure campaign objectives, business goals, and communication strategies. Working within the Retail Marketing team, you will proactively identify knowledge gaps by synthesizing complex datasets and designing research methodologies that bridge the gap between raw data and actionable strategy. You act as an internal business consultant to a range of stakeholders, not just for the Retail Marketing department, and you are responsible for supporting our brand, retention & markets pillars, ensuring that every retail activation is backed by solid consumer evidence. Key Responsibilities: - Support the Marketing Lead in managing relationships with data providers and research agencies, ensuring a seamless integration between third-party research and internal behavioral data. - Ensure we are delivering "connected insights" by merging qualitative findings (shopper research) with quantitative performance metrics (sales, conversion, and traffic). - Support the development of research and data projects designed to build local marketing strate...