Assistant Manager, Digital Media

Job description

NYBG J ob Description Title: Reports t o: Assistant Manager, Digital Media Senior Content Manager: Position Summary: The Assistant Manager, Digital Media reports to the Senior Content Manager and manages various marketing, digital, and media-based initiatives at NYBG. This role produces digital marketing content developed with new audiences and social trends in mind. The Assistant Manager, Digital Media must understand paid media strategy, as well as the role that digital media and online editorial content play in the life of a cultural institution. The Assistant Manager, Digital Media also takes a special focus on NYBG’s education divisions—Adult Education, the School of Professional Horticulture, and Children’s Education—as well as science and earned income outreach and content development. The position partners with the AVP’s of Education to articulate their marketing goals and oversees the paid marketing tactics; planning and development of owned media such as the upkeep of NYBG web assets, associated SEO, email, social media, and partnerships and outreach for NYBG Education. The Assistant Manager, Digital Media works with the Director of Digital Communications to manage the sc...