Conversational Marketing Specialist

Job description

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Job Summary: We’re looking for a motivated and analytical Conversational Marketing Specialist to join our dynamic digital marketing team. In this role, you will be responsible for managing and optimizing our website's AI assistant to enhance user engagement and drive conversions. You will also be in charge of creating and presenting performance reports to key stakeholders, providing actionable insights to guide our conversational marketing strategy. Key Responsibilities: AI Assistant Management: - Train, maintain, and improve our website's AI assistant to ensure a personalized and effective user experience. - Develop and maintain a content governance strategy for the AI as...