Digital Marketing Specialist

Job description

Shared Services: Digital Experience- (Full-Time, Day Shift) - Job Summary: The Digital Marketing Specialist helps optimize and support digital strategy by collecting, measuring and interpreting data from digital sources. Provides actionable insights to team members to plan, optimize, implement and analyze digital performance, marketing, and UX efforts. Performs market research, system configurations, and documentation. Supports the configuration and ongoing optimization of digital platform measurement tools to ensure data accuracy, consistency, and compliance. Collaborates with internal teams and external vendors to support digital marketing technologies and reporting needs. Performs other duties as needed. Education and Experience: Bachelor's Degree in Business, Marketing, Information Systems, Communications or related field required. Minimum two years of experience focused on digital marketing campaigns required. Knowledge and Skills: Knowledge of digital analytics, reporting and marketing platforms. Understanding of web analytics tools, tag management systems, business listing tools, digital advertising data, and Customer Relationship Management (CRM) systems. Strong analytical...