Senior Manager, Marketing Performance

Job description

Impact The Senior Manager, Marketing Performance, will help build Shipt’s marketing measurement and analytics capability to measure the short and long-term impacts of marketing, deliver clear tracking and reporting, and provide actionable insights to drive decision-making across the marketing organization. You will play a critical role in implementing a Marketing Mix Model program to support annual planning, quarterly forecasting and weekly investment optimizations throughout the year. While no two days are the same you will serve as the subject matter expert (SME) for Shipt’s MMM platform, managing data integrity, quality validation, and continuous improvement. You will establish clear links between marketing activity, team goals /KPIs, and business outcomes to ensure reporting frameworks support accountability and decision-making across all channels. You will lead modeling and analysis to connect marketing investments to revenue and business outcomes and conduct simulations to forecast the business impact of proposed marketing changes and integrate learnings into annual planning and budget cycles. You will analyze campaign and channel performance data on weekly, monthly and quart...