VP of Marketing and Communications

Job description

Overview Shape the Message. Lead the Brand. Drive Growth. We are seeking a visionary Vice President of Marketing and Communications to lead the development and execution of our branding, marketing strategy, and communications efforts. Reporting to the SVP Hospice Target Markets and Corporate Operations Administration, this executive leader will drive both strategic direction and day-to-day execution of all marketing initiatives, brand identity, public relations, digital campaigns, events, and internal communications. The ideal candidate brings senior-level marketing leadership experience, deep knowledge of the healthcare sector, and the ability to build high-performing marketing teams in a fast-paced, growth-oriented environment. THIS IS AN OFFICE BASED ROLE LOCATED AT OUR CORPORATE OFFICE IN ATLANTA, GA: Essentia l Functions of the Position Brand and Strategy Leadership: Develop and execute comprehensive brand strategies that support organizational goals and market positioning Maintain a consistent and compelling brand identity across all communication channels Conduct competitive and industry analysis to inform market trends and brand positioning Marketing Campaign Execution: Ove...