Local Marketing Manager (m/f/d)

Job description

Your mission We're looking for a Local Marketing Manager to take full ownership of marketing across our French parks. You'll be the person who makes sure every park is visible, competitive, and generates leads locally — from Google Business Profile to OOH signage to local PR. This is a role for someone who likes owning the full stack: strategy, execution, and reporting. You'll work closely with the Head of Marketing and commercial teams, but you'll have real autonomy over how you drive results on the ground. - Brand & Local Presence — Own the local brand experience across all touchpoints: signage, OOH, in-park materials, and Google Business Profiles. Ensure everything is on-brand, accurate, and optimised - Campaigns & Promotions — Plan and execute local campaigns tied to discount periods, occupancy targets, and seasonal demand. Track leads, CAC, and ROI - New Park Launches — Lead go-to-market for new park openings: page setup, local ads, OOH, and pre-launch buzz to hit occupancy targets from day one - Content & Social — Manage a local content calendar: social posts, blog content, and community-relevant storytelling - Events & Partnerships — Build an event calendar and represent Sto...