Sr. Product Manager

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. Generac Home is hiring for a Sr. Product Manager with a strong background in accessories or after-market products. In this newly created role within the Home Standby Generator market, you will be responsible for the entire lifecycle of an accessory portfolio, from initial market opportunity sizing to product sunset. Role will be located on site in Waukesha WI. Responsibilities: - Own the Accessories & Aftermarket Products category for Home Standby generators under the newly restructured organization. - Lead SKU rationalization across a large portfolio (100+ SKUs), including decisions to retain, discontinue, refresh, or reposition products. - Define and execute category strategy to drive profitable growth, pricing optimization, and market competitiveness. - Partner closely with Strategic Sourcing to evaluate third‑party suppliers, consolidate ven...