VP, Growth Marketing
Havenly Inc. · New York City, New York, US
At Havenly Brands, we’re building this generation’s premier destination for all things home. Alongside our award winning Havenly design services, we proudly...
Job description
At Havenly Brands, we’re building this generation’s premier destination for all things home. Alongside our award winning Havenly design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Citizenry, Burrow, Inside, and St.Frank. Our family of brands is growing and we’re looking for amazing people to join us on this journey! Havenly Brands is looking for a VP, Growth Marketing to own the full growth engine across our portfolio of seven home brands. This is a senior leadership role reporting directly to the CCO, sitting at the intersection of acquisition strategy, lifecycle marketing, data, and product. You'll set the vision for how we grow — efficiently, sustainably, and at scale — and you'll build and lead the team that executes it. What you'll own: - Overall growth strategy across all seven Havenly Brands properties — acquisition, retention, and lifecycle — setting short and long term plans against volume and efficiency targets - Full P&L accountability for marketing-driven acquisition: CPA, ROAS, payback period, and LTV targets across the portfolio - Full ownership of digital acquisition channels —...