Associate Manager, Toy Marketing - Tracks & Playsets

Job description

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: Work in collaboration with the Toy Marketing Manager to manage the toy portfolio strategy, pricing, and product development pipeline. What Your Impact Will Be: - Develop toy strategy by segment (core, premium, collector, preschool, etc.). - Manage toy pricing architecture and competitive positioning. - Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles. - Own consumer/play insights specific to toy usage and play patterns. - Collaborate with Design/R&D to bring toys from concept to shelf. - Assist in coordinating with regional c...