Franchise Marketing Leader Oncology

Job description

Job Description Summary The Oncology Franchise Marketing Leader will develop and lead the 3-year U.S. oncology brand strategy to drive market adoption and commercial effectiveness. This leader will focus on tying market and clinical insights together with business direction, before translating into production positioning, messaging, brand development, and go-to market strategies. This will include integration and alignment with the General Manger, product management, KOL Manager, market access, commercial ops and excellence teams, and field teams. Daily execution includes driving new leads, accelerating demand, enabling sales effectiveness, and ensuring strong customer experience. Job Description: K e y R e s p o n s i b i l i t i e s: - Leverage insights and business knowledge to lead comprehensive brand strategies and annual priorities by following the annual strategic planning process to drive financial goals for Cerianna - W o r k c l o s e l y w i t h p r o d u c t t e a m , e x ec u t i v e t e a m , s a l e s , t r a i n i n g , m a r k e t a cce ss , m e d i c a l a f f a i r s , compliance , a n d o t h e r t e a m s for development and execution of strategies - L e a d va...