Manager, Segment Growth Marketing

Job description

POSITION SUMMARY: - The Segment Growth Marketing Manager , focused on the Enterprise and Government segments, sits within the Segment Revenue & Growth Marketing team and drives demand, pipeline growth, and market leadership for Vertiv’s solutions. The role requires deep expertise in Enterprise markets (Finance, Retail, and Education), and Government (Federal Civilian, Defense, Intelligence, Prime Contractors, Integrators, and SLED), including buyer personas, procurement cycles, regulatory environments, and enterprise IT, facilities, and AI-driven workloads—translating these insights into compelling messaging, content, and go-to-market programs. RESPONSIBILITIES: Market Reputation & Content Activation: - Elevate Vertiv’s brand leadership across Enterprise (Finance, Retail, Education) and Government Sector (Federal Civilian, Defense, Intelligence, Prime Contractors, Integrators, and SLED) market segments . - Activate vertical-specific messaging and content that positions Vertiv as a trusted partner in mission-critical Enterprise and Government sector environments. - Support thought leadership programs, industry events, innovation visits, and customer engagements. - Ensure consistent...