Senior manager, Brand Manager, ITALY

Job description

Job Description Summary: Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you. What You'll Do for Us: - Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements. - Developing marketing plans which support strategic initiatives to deliver annual business plan. - Developing and communicating written briefs for use by agencies and directing their work activities. - Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance. - Assisting in developing portfolio strategies across brands/categories. - Providing on-going business analysis to identify and prioritize brand-building op...