Senior Design Director

Job description

Overview The Senior Design Director is a portfolio level creative leader responsible for elevating design leadership, creative excellence, and business impact across PepsiCo CSD (Carbonated Soft Drink) and Sparkling brands. This role partners with portfolio Marketing leadership and PBUS Design leadership to orchestrate cross brand priorities across Pepsi, Mountain Dew, Bubly, Starry, Mug, and future portfolio brands and extensions. The role exists to ensure Design operates at the same altitude as Marketing, shaping strategy upstream and delivering consumer led, category defining work that drives growth, share, and brand equity. Without this role, Design remains largely brand siloed, limiting portfolio wide innovation, consistency, and the scale of business outcomes expected in the current Marketing structure. Role Purpose: The main goal of the Senior Design Director is to lead Design at the portfolio level, ensuring breakthrough creative is connected to measurable business outcomes across multiple brands and workstreams. The role exists to align Design with portfolio strategy, raise creative standards, and create a cohesive creative operating system across teams, partners, and geog...