Growth Marketing Lead (Lifecycle)

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job: We’re looking for a Lead on Flo’s User Engagement team to drive how millions of users discover, adopt, and return to the right features and products for them. Sitting at the intersection of Product and Marketing, this role owns our strategy for guiding users along their journey through a mix of CRM channels (push notifications, email) and in-app placements. You’ll combine management, strategic thinking and hands-on execution, managing 1-2 direct reports while also launching your own experiments. This is a highly metrics-driven role. You'll...