Digital Media Specialist

Job description

Who We Are We are DAC—the brand to local media agency dedicated to delivering transformative results. With our performance DNA and expertise spanning search, media planning and buying, SEO, creative production, data science and analytics, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by our proprietary AI platform, industry-leading toolset, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations. Responsibilities: Become an expert in biddable paid media. Produce weekly/monthly reports, covering all paid media channels & performance data. Work collaboratively, coordinate and communicate with internal and external partners. Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs. Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms. Conduct search ad copy & banner ad testing per best practice to drive performance improvements. Con...