Associate, New Stream - Sell Side

Job description

Job Description: This a hybrid role. Applicants must be in commutable distance to Grand Rapids and available to be onsite Monday-Wednesday. As a Digital Media Specialist, you will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. You will support account(s) through a variety of paid tactics such as cross-device display ads, video (i.e. YouTube), and social media (i.e. Meta (Facebook/IG)). The purchasing of ad space is managed through a DSP where cost and placement of clients' ads are controlled. The combination of creativity and strategic flexibility associated with paid media makes this a powerful way for companies to reach potential customers. - Using your analytical mindset, you will support the activation, performance and operations of digital media campaigns across all buying platforms, focused largely on programmatic and partner direct buys. - Provide performance insights and optimization recommendations around programmatic campaigns and supporting tactics - Contribute to campaign setup, QA, pacing and daily campaign management across a variety of vendors an...