Enterprise Email Marketing Lead (Salesforce Marketing Cloud)

Job description

About Us Capital Bank N.A. is headquartered in Maryland and has been serving our communities since 1999. We stand as a publicly traded company (NASDAQ: CBNK) with over $3 billion in assets. We offer commercial and consumer banking services to clients primarily in Maryland, DC, and Northern Virginia, alongside two nation-wide lending brands; Capital Bank Home Loans and OpenSky, a credit card division that offers and services credit cards across all states. Our personalized approach to banking, paired with cutting-edge technology solutions and a comprehensive suite of products and services, fuels our growth, and enables us to support our customers at every stage in their financial journey. Position Purpose: The Email Marketing Lead owns the email channel across Capital Bank’s enterprise marketing organization. This role is responsible for planning, building, deploying, and optimizing email campaigns that support marketing initiatives across multiple lines of business. This is a hands-on role responsible for managing email campaigns from strategy through deployment and performance analysis. The Email Marketing Lead works closely with line-of-business marketing teams to understand camp...