JobMesh

Director of Marketing

Unico Group · Lincoln, Nebraska, US

Description The Director of Marketing leads the strategy, planning, and execution of all marketing initiatives. This role strengthens the company’s brand, in...

Job description

Description The Director of Marketing leads the strategy, planning, and execution of all marketing initiatives. This role strengthens the company’s brand, increases visibility in key growth specializations, and supports overall growth through clear messaging, effective campaigns, and meaningful experiences. The Director of Marketing manages the marketing team and marketing vendor partnerships, develops comprehensive marketing plans, and ensures the company’s marketing efforts are consistent, strategic, and aligned with organizational goals. Responsibilities: LMA Marketing Team: - Lead, manage, and develop the marketing team. - Streamline core processes, improve processes, and enhance productivity to achieve operational and strategic goals. - Present updates and insights to executive leadership to ensure alignment with company objectives. Marketing and Campaign Strategy: - Build and execute initiatives that strengthen brand identity and name recognition in key industries and locations - Lead the development of content and materials that support brand positioning and engagement. - Partner with sales, operations, and subject matter experts to gather information and create compelling s...