Brand Manager, Innovation

Job description

Role Purpose The Marketing Brand Manager, Innovation is responsible for leading the long-term innovation strategy and early development of innovation across the portfolio, identifying new growth opportunities and translating them into compelling propositions that drive future business growth. This role connects brand strategy, consumer insight, and market opportunity to define the next sources of growth for the portfolio. The Brand Manager, Innovation will identify emerging consumer needs, whitespace opportunities, and category trends, translating them into clear innovation territories and platforms that strengthen brand equity and expand the portfolio into new areas of growth. The role leads the early development of innovation concepts from insight to proper handoff to the brand for commercialization, partnering closely with Insights, R&D, Sales, Supply Chain, and Finance to ensure ideas are consumer-relevant, operationally feasible, and commercially viable. The Brand Manager, Innovation will guide initiatives through early stage-gate processes while maintaining strong alignment with enterprise growth priorities and brand strategies. Success in this role requires a curious and ent...