Sr Marketing Analyst

Job description

Company Summary Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started! Primary Function: The Sr Marketing Analyst will use customer and marketing data to generate actionable insights and strategically drive Zoro's growth. This includes designing and running advanced analytics (MMM, MTA, A/B testing, especially geo/user-based) to understand channel performance and increase marketing effectiveness. The goal is to drive data-driven, bottom-up recommendations for optimizing marketing spend and increasing revenue per customer. Qualifications: - Design, build, and maintain advanced marketing measurement strategies, primarily focusing on Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to guide marketing channel investment and strategy. - Lead the planning, execution, and measurement of incrementality testing (A/B), including specialized methods...