Channel Marketing Manager

Job description

Position Summary The Channel Marketing Manager leads and manages Nilfisk's key dealer-facing marketing programs, including the Nilfisk Rewards loyalty program and Co-op Marketing program. This role is focused on capturing dealer mindshare and equipping dealers and their sales teams to effectively promote Nilfisk solutions to their customers . The ideal candidate is a proactive, organized marketer with strong program management skills and a passion for channel partner success. Key Responsibilities: Co-op Marketing Program: Own the Co-op Marketing program, planning, promoting and program execution from end to end. Serve as the primary point of contact for dealer and Regional Manager inquiries, approvals, and documentation review. Establish relationships with key dealers, facilitate dealer meetings through the year, and guide dealers to build lead gen. and awareness plans that best support promoting Nilfisk to their end customers. Analyze and report the performance of the program Nilfisk Rewards Program: Own and operate the day-to-day execution of the Nilfisk Rewards program : Build and execute periodic communication plan , content updates, training and promotions to increase adoption...