Director, Growth Marketing (TV & Offline Media)

Job description

About the Role Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we’re evolving TV & Offline from a pure channel execution function into a media investment and planning engine that sits at the center of our growth model. We’re seeking a strategic, data-driven Director to define, lead, and execute Chime’s TV and Offline marketing strategy and to own cross-channel media strategy and investment planning across Brand and Growth. This role is the single-threaded owner for how we translate MMM, incrementality, and business goals into budget allocation and media mix decisions across TV, audio, direct mail, and adjacent channels in partnership with channel leads, Analytics, and Finance. You will lead a high-performing team (including our TV/Audio lead and a dedicated Offline Planner), oversee agency and measurement partners, and collaborate with senior leaders across Brand, Growth, Product Marketing, Analytics, Finance, and MarTech to deliver scalable, measurable business impact and a durable, full-funnel media system. The base salary offered for this role and level of experience will begin at $196,000.00 an...