Brand & Customer Manager – Cardiovascular

Job description

Job Description We are seeking an experienced, strategic and customer-centric Brand & Customer Manager – Cardiovascular to lead the development and execution of brand and customer strategies across an innovative cardiovascular portfolio. This role is central to the successful commercialization and value delivery of cutting-edge cardiovascular therapies that address significant unmet medical needs and improve patient outcomes. You will shape and execute local strategy in close alignment with Global and Regional priorities, while driving excellence in cross-functional collaboration, customer engagement and compliant execution in a highly regulated environment. Key Responsibilities: Brand Strategy & Execution Develop and implement the local brand strategy for the cardiovascular portfolio, aligned with Global and Regional strategic direction. Adapt global and regional strategies, campaigns and materials to local market needs, ensuring compliance with internal SOPs, the ARPIM Code and applicable local regulations. Lead the design and execution of promotional and non-promotional marketing initiatives, including multichannel and omnichannel programs. Define, monitor and optimize KPIs to m...