Digital Marketing Personalization Specialist

Job description

Yamaha has an opportunity for a Digital Marketing Personalization Specialist to join our Digital Transformation team in Kennesaw, GA (no relocation offered at this time). This position will design and deliver 1:1 customer experiences using Salesforce Marketing Cloud Personalization (Salesforce MCP). This role blends technical execution with strategic thinking to drive measurable improvements in engagement, conversion, and customer lifetime value. This position will serve as the implementation authority for personalization across Yamaha’s digital experiences, ensuring personalization is scalable, measurable, and built on a strong data foundation. (Note: Candidates must be authorized to work in the U.S. Visa sponsorship is not available) What You'll Be Doing: - Implement and configure Salesforce MCP to deliver real-time, personalized experiences across web and digital channels. - Translate business use cases (cross-sell, next-best-offer, lifecycle messaging) into executable personalization strategies and decisioning logic. - Integrate MCP with Salesforce Data 360 (formerly Data Cloud) and digital analytics to activate unified, event-driven customer profiles. - Define and develop pers...