VP Digital Direct eCommerce

Job description

Overall objective/Purpose of position ▪ Responsible the Direct eCommerce (Own webshop, App, Market places) Targets and profit. ▪ Driving state-of-the-art data-driven digital go-to-market strategies for the Direct eCommerce business. ▪ Driving profitability by having a central Direct eCommerce P&L in place and from there define efficiencies to increase contribution margin. ▪ Actively manage the Direct eCommerce team to build an effective workforce & community, that deeply collaborates with other digital functions, central experts and the D2C markets functions to achieve close and effective relationships. ▪ Develop & implement strategies to increase the role online has In offline purchase journeys. Actively steer on engagement and customer satisfaction metrics. Key responsibilities: ▪ Deliver a growth plan and strategy as a central framework and guidance for the markets to deliver the needed revenue and contribution. ▪ Monitoring the key markets performance & site experience on a daily basis to define optimisations to the customer journey, (email) campaigns and promotions to drive engagement and revenue in close alignment with the markets. Having a pro-active merchandising strategy a...