Advanced Specialist, Geo Marketing
Pearson · US
Advanced Specialist, Geo Marketing Description Drive the flawless execution of U. S. marketing campaigns, turning strategy into high-impact launches that del...
Job description
Advanced Specialist, Geo Marketing Description: Drive the flawless execution of U.S. marketing campaigns, turning strategy into high-impact launches that deliver results across key growth moments. About the Role: The Advanced Specialist, Geo Marketing is responsible for owning key components of campaign execution across U.S. marketing initiatives. Working closely with the Senior Campaign Marketing Manager, this role ensures campaigns are delivered on time, on message, and aligned to strategy. This position is ideal for a highly organized, proactive marketer who is confident managing campaign deliverables end-to-end — from brief through launch and performance wrap-up. The role plays a critical part in delivering campaign success during high-impact periods such as Back-to-School and throughout the year. Key Responsibilities: Campaign Development & Execution: Support the creation and launch of integrated campaigns across digital, paid media, email, and social channels. Translate messaging and positioning into channel-ready assets and activation plans. Coordinate campaign calendars to ensure milestones are met and launch dates are achieved. Cross-Functional Coordination: Collaborate wi...