Senior Marketing Associate, Channel Strategy & Optimization (CSO)

Job description

The Performance Marketing Owned Media Channel Strategy and Optimization (CSO) team is responsible for driving growth and efficiency across owned digital marketing channels (e.g., Chase.com, Chase Mobile, email) within the Consumer & Community Banking Marketing division. We leverage data, technology, and creative strategies to optimize performance, maximize ROI, and deliver best-in-class customer experiences in Chase.com and Chase Mobile App. As a Senior Marketing Associate on the Channel Strategy and Optimization team, you will work on performance analysis across owned digital marketing channels. In this highly visible and strategic role, you will have significant interaction with cross-functional teams across the firm. You will assess marketing effectiveness at the channel, page, placement, and full-funnel levels; design analytics frameworks and execute governance processes; and partner with dedicated teams to develop channel and marketing strategies that support Line of Business (LOB) top priorities, objectives, and targets. You will translate insights into executive-ready communications and clear recommendations, ensuring campaigns meet or exceed performance benchmarks. This rol...