Senior Software Engineer, Ads Measurement & Effectiveness

Job description

The Ads Measurement & Effectiveness team at TikTok empowers marketers and brands to understand and optimize the true business value of their ad investments across TikTok’s paid channels. Our mission is to provide advertisers with clear, actionable insights through cutting-edge measurement solutions like Brand Lift (BLS), Conversion Lift (CLS), Split Test, Cross-Media Measurement, as well as measurement solutions with 3rd party partners. We build client facing products and scalable infrastructure that support large-scale experimentation, causal inference, and data-driven decision-making. Our work is foundational to TikTok’s advertising ecosystem, driving both strategic insights and revenue growth. As a Senior Software Engineer on the Ads Measurement team, you’ll work on end-to-end product development and contribute to high-performance systems that measure and maximize ad effectiveness. You’ll collaborate with product managers, data scientists, and platform engineers to solve complex technical challenges that directly impact TikTok's advertisers and end users. What You'll Own: - Design and develop highly scalable backend systems to measure Ads effectiveness. - Own and expand core pro...