Manager, Shopper Marketing & eCommerce
Freshpet · Bedminster, New Jersey, US
Who We Are At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that...
Job description
Who We Are At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives, that their pet parents will also enjoy the many benefits of a rich life shared with a pet. IT’S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH! What You Will Do As our Manager, Shopper Marketing & eCommerce, you will be the strategic force that makes Freshpet impossible to miss on screen and on shelf. This role is equal parts brand steward and digital operator: you will own the narrative framework for how Freshpet shows up at retail, curate how our portfolio is presented by channel and customer, and develop the creative briefs that guide everything built for the shopper path to purchase. You will own the digital shelf presence that drives discovery and conversion, and activate shopper marketing programs that bring the brand to life in store. Critically, you will be a true partner to our retail sales organization. You will be embedded in...