Manager, Global Franchise Marketing - Barbie

Job description

Company Description CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. Job Description: The Opportunity: The Manager, Global Franchise Marketing will support the end-to-end franchise strategy for Barbie, crafting a clear vision to unlock its full multi-generational potential across franchise touch points, with a focus on Consumer Products toys. This role will support global franchise planning, licensing strategy, and integrated marketing initiatives, partnering closely with global and regional teams to ensure cohesive execution and maximum business impact leveraging evergreen brand narratives and maximizing brand tentpoles. What Your Impact Will Be: - Inform and co-develop the long-...