Branch Segmentation Marketing Strategy, Vice President

Job description

We are seeking to expand our team with a talented and experienced marketing strategist who will lead our customer experiences targeted to specific branch segments across our 5k branch network. Job Summary: As part of our high-profile branch transformation initiative, the Vice President of Branch Segmentation Marketing Strategy is essential to increasing the relevancy and efficacy of our marketing content and experiences. This role will identify customer and branch segment insights to help us develop new and innovative strategies while continuously evolving and optimizing existing branch marketing. In order to successfully deliver best-in-class experiences, this role will partner with agencies as well as with internal partners in Real Estate, Brand, Insights, enterprise-wide lines of business and Branch/Field Leadership. Key responsibilities include: - Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities - Create new strategies to deliver high-impact marketing for branch customers by segment - Work in collaboration with internal and external partners to develop and deliver holistic program and...