Marketing Manager

Job description

Overview Our Campaign Manager serves as a key member of the broader Marketing team, providing project-level leadership for integrated, multi-channel campaigns (digital, broadcast, events, etc.). Acting as the primary day-to-day contact for an assigned brand/product, the Campaign Manager works to understand their “client’s” goals and objectives, regular business cycles, and desired outcomes. Utilizing business insights, a mix of owned, paid, and partner marketing channels, this role develops and deploys multiple marketing campaigns throughout the year, reports on performance, and optimize programs for the greatest efficiency. This is an onsite role in Franklin, TN Please share samples of work. Here's some of what you will be doing... Here's some experience and skills we are seeking... - Work to build and maintain positive relationships with brand/product owners, Marketing team peers, and support departments across the organization. - Utilize insights from past campaign and channel performance to build integrated marketing campaigns across a variety of mediums: digital (websites, email, social, text), radio, events, direct mail, etc. - Assemble campaign plan into a comprehensive view...