TikTok Shop - Advertising Subject Matter Expert

Job description

We are looking for a dedicated Advertising Subject Matter Expert (SME) to own and scale our Shop Ads performance for Top Spending Sellers within TikTok Shop Germany. This role is the central expert for campaign optimization, troubleshooting, and strategic development of our Shop Ads business. You will work hands-on with our highest-impact sellers and act as the go-to authority for everything Shop Advertising within the team. This role is based in our Munich office. Responsibilities: - Act as the primary ads expert for top-spending TikTok Shop sellers, driving performance through continuous campaign optimization - Audit, structure, and scale Shop Ads campaigns across formats (Live/Shoptab/Video) - Troubleshoot complex campaign, attribution, and performance issues in close collaboration with product and operations teams - Translate seller goals into clear advertising strategies - Build and continuously update internal advertising playbooks, best practices, and training for Account Managers - Enable the commercial team through workshops, deal support, and performance deep dives - Contribute directly to the Shop Advertising strategy for TikTok Shop Germany, including GTM input and scal...