Lead GTM Engineer

Job description

For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom. The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI. About the Role: BrainPOP is building an AI-first go-to-market engine — and the Lead GTM Engineer is the role that makes it run. This is not a traditional CRM admin or developer position. You will own the technical architecture and strategic direction of our entire GTM stack: designing the data flows, integration logic, enrichment workflows, and automation that connect our signals to our pipeline to our revenue. You will work at the intersection of Revenue Operations, data s...