Head of Digital Marketing Technology - Sainsburys

Job description

Head of Digital Marketing Technology – Sainsburys – Hybrid Working London/Home: Within the Sainsbury’s group and in Marketing Technology, we focus on making the most of our marketing budget by leveraging the latest technology, best tools and ways of working whilst having in mind our customers. Acting as a strategic advisor as well as a hands-on ‘do-er’, this role interacts with a wide range of stakeholders across the Sainsbury’s business. We work directly with our Platform partners, like Google, Adobe, Salesforce, and Meta to develop and to innovate upon best-in-class Digital Marketing tools as well as partnering with agencies on and offshore. The day to day for the team involves working closely with Marketing channels to drive their technical roadmap forward and to lead on specific technical projects. This includes end-to-end management of MarTech capability requirements, covering cloud data storage, pipelines, and PIM; omnichannel CRM orchestration and Loyalty management; content management and dynamic personalisation; tagging, tracking, and reporting optimisation. Ultimately this role will define and drive strategy for future-proofing our suite of MarTech capabilities against in...