Digital Product Manager

Job description

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The Digital Product Manager will be responsible for leading the digital experience strategy for a business unit and all corresponding products and solutions. This role will collaborate with key business partners across Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovation. MAJOR RESPONSIBILITIES: Own the technical foundation of the web platform, including CMS configuration, hosting environments, domains, and deployment structure. Ensure platform setup follows best‑practice architectural standards for scalability, security, uptime, and performance. Serve as the primary SME for how the website is structured in partnership with IT Define and govern URL structures, redirects, canonical rules, and site hierarchies to ensure technical SEO integ...