Account-Based Marketing Manager

Job description

The Account-Based Marketing (ABM) Manager is responsible for designing and executing 1:1, 1:few, and 1:many programs that deepen engagement, accelerate pipeline, and drive revenue within a defined set of strategic and high-potential accounts. Partnering closely with Sales, Revenue Marketing, and cross-functional Marketing teams, this role builds tailored, insight-led programs that reach buying groups across target accounts—spanning developers, technical stakeholders, and executive decision makers. You are a data-guided, customer-obsessed marketer who enjoys combining strategy with hands-on execution. You’re comfortable working directly with sales leaders, translating account insights into integrated plays, and measuring performance at both the account and program levels. Key Responsibilities: ABM Strategy & Planning: - Develop and own the ABM strategy for a prioritized list of accounts, aligned to regional and global go-to-market goals - Segment accounts into 1:1, 1:few, and 1:many motions based on potential, buying stage, and strategic importance - Partner with Sales leadership and account teams to understand account plans, key initiatives, and decision makers and translate these...