Digital Marketing Analyst

Job description

Role Summary The Analyst will be responsible for helping clients understand how their marketing drives business results while maintaining the integrity of that data through various analytics platforms. You will help elevate the reporting and analytics across the agency by delivering best in class solutions and providing high quality results within a fast-paced environment. Key Responsibilities: - Produce and assist with the construction of dashboards, regular campaign reporting, campaign wrap reports, bespoke analyses that help with media strategy and planning. - Collaborate with strategy teams on audience discovery/insights, social listening, and other ad-hoc tasks to provide a lens into brand communications. - Leverage the DIKW (data, information, knowledge, wisdom) framework to provide valuable strategic and analytic outputs into a well-organized, simplified, and consumable package (MS Excel, Apple Keynote, etc.) - Identify and lead the implementation of data solutions required to enable the effective measurement, reporting, and optimization of media campaigns. - Develop and maintain dashboards in Looker Studio and other visualization platforms, ensuring accuracy, usability, and...